Why does a Jag, or Porsche, or Lamborgini, cost so much? I mean, they're just an engine, 4 tires and a steering wheel?
Why do people pay $400 for a pair of tennis shoes? Just because it has some (already fabulously wealthy) sports' star plugging them on TV?
Heck, when I was in high school I bought a calculator that had some amazing functions. Not only could it do the 4 basic math functions, but it had the magical power to do square roots and no more than 3 pairs of parentheses. Astounding! It only cost me a mere, paltry $499.