Drone Diva, you do not need a company -- but, you do need to be able to follow instructions and understand how to fill out the paperwork. The exact steps are listed here:
http://www.faa.gov/uas/legislative_programs/section_333/how_to_file_a_petition
Step #3 discusses submitting the petition.
While you do not need a private pilot license to get an exemption, you will need it to fly commercially. You can find more information about obtaining a private pilot license on the FAA's website. It involves flying a real airplane and will probably cost around $10,000.
Oh, ok. Thank you for you advice. Happy flying
