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Excellent first step for any new business! Holding a focus group in order to evaluate the demand for different level services you may want to offer in a new business is something i have done successfully in my own business as well. My background is in Training and Education. I own the largest medical education company in the United States, Empire Medical Training .We teach physicians different techniques and procedures for their office, so i am experienced in providing education to large groups. The teachings are different but the concept is the same. I have also participated in many advanced business training programs during my training in Grad school as well as post grad training with Anthony Robbins and Jay Abraham. I can share some of that with you. First of all, its best to offer multiple products in order to accommodate the most amount of customers. Offer a simple online training program that is in in-expensive and available to all individuals. Conversely, offer a private training program where either you or your rep will travel to the customers location and provide onsite training. This is exactly what we do. (we call it preceptorship training). The customer will tell you exactly what they want. Make sure you let the customer know they will be receiving detailed manuals and training materials they can use for reference. Customers love books and actual materials they can hold as compared to electronic downloads which everyone can do . For that training , you can charge upwards of $5,000 per day and there are plenty of individuals who see the need for this service. The point is to offer the most in-expensive product, coupled with a mid range and expensive training option as well. You can also provide An online video course with instruction on the basics from A to Z on how to fly a drone, how to maintain and repair simple problems that occur daily, how to make quality videos, how to comply with local state and federal regs, techniques for flying, how to make videos when you are on vacation including transporting the drone, understanding local laws while your travel, and much more. The topics themselves are not that difficult. Also, i should mention and you may know this, more important then the actual topics is the marketing that you will be doing and the ease with which your customer can get this information, specifically i am referring to training options. Once you train a few people, you will start to learn quit easily what additional topics you may want to add based on demand from your clients., For the advanced photographer, you can offer more advanced techniques using a video on these techniques. There are so many topics but what is most important is to b able to offer a variety of training options that will appeal to the mass of individuals and customers out there. Providing one specific video or training option, like what you see suggested in these posts, may or may not be the right topics but more importantly you are only targeting a smaller number of potential customers. You want to be able to focus on and market to the millions of individuals who have an interest in Drones, Photography, Hobby, Professional , and much more so creating on one method of training will limit your exposure to this vast audience. Its important to be able to target the largest group of individuals and attract as many customers as you can with a variety of training options. Naturally a top notch website with video testimonials and sample training options is key to success as well. Your customers need to know this is not just a quick idea you threw together and you have to separate yourself from others offering this trainaing, what makes you different? What is your USP? Unique Selling Point. Some examples of USPs can be the best quality, the cheapest, the easiest to access, the best refund policy, etc, etc. You can also distinguish yourself by offering a "university style curriculum" which means that the topics are not limited to only one or two but you offer training that will help individuals in a lot of different areas. Also, let customers know that you are committed to providing this service on an ongoing basis and that your curriculum will constantly be updated wit new information as laws and technologies change, and , as members continue to ask for new topics they are interested in learning. By the way, having a 100% money back guarantee eliminates the risk for your potential client during their initial decision process and will help you sell much more than you would have before! (Much of these statements and ideas are not my own original ideas or concepts but rather methods i have learned from experts in business for which i have implemented successfully in my own business) Hope this has helped! Stephen Cosentino