Most agents are shooting property with their cell phones. What is the true value of aerial photography for the real estate agent?
What pitch has worked for you guys
What pitch has worked for you guys
What’s the value for agents
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You get a whole new perspective from the air. Even a few feet up gives a much better overview of the property.
But you've got to sell yourself, your services, and the end product to the client. Most REA know the value of Aerial Images but many aren't willing to pay the $$.
Being a small business owner is a LOT marketing.
But you've got to sell yourself, your services, and the end product to the client. Most REA know the value of Aerial Images but many aren't willing to pay the $$.
Being a small business owner is a LOT marketing.
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It depends on the property, what it has and what can/can't be shown from the ground.
If they are selling something like this 85 acre property with views forever, you can't show it in one hero shot on the ground.
Aerial is what they need as bait to bring in the buyers.
But for lots of cheaper properties there's little extra value in having an aerial perspective.
None ..the bottom fell out of real estate for me early this year.
They either are too cheap to use aerials, do it themselves or get some cheapster to do it for almost nothing.
My last call from an agent was 6 months ago.
My agent friends believes drones are only needed for luxury properties 700k and up
We do RE Aerials every day and our listing $$ range from $15K up to $5M (so far that's our largest single RE listing). A few months ago a REA started his own Aerials business and he undercut my prices by a min of 1/2 on every job that he did and he did NO editing and delivered the goods in the field as-is. I talked with him and explained that we have lots of expenses etc and cutting the price would do nothing but hurt our industry.
Well he crashed his UAS into an client's home and when he was done paying for the repairs etc he closed up shop. He realized that doing a shoot for $100 didn't pay any "real" bills and he was just operating a hobby that paid some. Since then I've been hired to re-shoot several of his (at my FULL price) and we are fortunate enough to be booked solid through October 31st right now.
Well he crashed his UAS into an client's home and when he was done paying for the repairs etc he closed up shop. He realized that doing a shoot for $100 didn't pay any "real" bills and he was just operating a hobby that paid some. Since then I've been hired to re-shoot several of his (at my FULL price) and we are fortunate enough to be booked solid through October 31st right now.
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just wait until luxury properties 700k and up stop selling..
I agree. There is no way to make profit at that price level. The problem is that few REAs appreciate the value of a good picture ( e.g. HDR+ PS editing). I would say that we are justified when we have a great lot with views or lake front. Otherwise, they will go with the iPhone 7 plus with a wide angle lens.
Since the op, I found that there is a select view res that understand the value. I’ve only had one job for a sub 200k house. 500k and up gets some traction
I’m an agent and I shoot/ edit my own listings. Since Buyers want to see more than just the home, I incorporate a series of shots that can be edited to the final movie, I.e. neighborhood highlights, pools, trails, play areas, community centers, then, the elem/ jr high/ HS, then some details on the home.
You can keep a folder of the local schools and various neighborhood highlights and then incorporate the simple home shot in the end.
You can keep a folder of the local schools and various neighborhood highlights and then incorporate the simple home shot in the end.
I love that. A sizzle collection of b-roll of the town and facilities. I maybe incorporate (steal) that idea. Right now I charge between $150 and $400 for a variety of photos (REALTOR and pro photog), but having a sizzle clip to sell broker offices would be sweet and I could probably charge the office $5000 for a two or three-minute clip. Could personalize it/brand it for each brokerage and create one for all five local companies. LOVE THIS!!! Thanks.
Do you get ground footage or are you flying your phantom over the schools? Please share Youtube link of one of your videos
This link: https://youtu.be/_Zrlt11Ma00 is of a home that does NOT have a lot of 'Pop' or sex appeal for the neighborhood, which is why you get too many views of the pool area.
https://youtu.be/EK2Ozr4zMDI This is me playing with the Time Editing function.....I'm learning what to do / not to do with every flight and it can only get better with practice and input.
https://youtu.be/EK2Ozr4zMDI This is me playing with the Time Editing function.....I'm learning what to do / not to do with every flight and it can only get better with practice and input.
It helps sell faster! imagine houses as cereal boxes. Do you look at the plane white one with black text or the colorful vibrant one?
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Good luck!
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Have you ever measured the time you filmed the house and the time it had an offer
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I checked it out. Looks very professional. You are commercial part 107 licensed?
I was wondering. A friend wanted me to do his wedding and I'm not part 107. I wanted to see if big companies flew without being part 107. I'm not sure I'm going to do is wedding. I would do it for free because I am his buddy. But I know the rules.
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