Of course, but you strive for the best.
I strive for the best for what is usable for myself (I nearly always shoot 4K) and my clients at the present time - if they can't view 4K footage then it's no use me delivering it. If they specifically ask for 720p (or even 480p) because it suits their application then there is no point whatsoever in me delivering 1080p footage because 'I think it's the best'.
That's the point I'm making - there's no, one, single answer and for at least 95% of the public 1080p is more than adequate. Of course, I'm sitting here suffering crappy 2k low bitrate uploads to YouTube on my 40" 4K monitor wondering why everyone doesn't upload full res, DVD quality 4K


As for 'archival footage' there is such a plethora of media these days, I really don't care about the archive quality of my material
