When they rate it as 28 minutes, they consider, only hover without recording, no wind, no stick input, nothing, 24:35 minutes while recording 4k is pretty good, also it is really important to never let your battery go under 50% for the first 10-20 flights, else you will never know it's full potential. This is because they put a chemical in the batteries, that let them stay in storage longer without loosing life, but this chemical transform in the first couple charges, and if you overdischarge the battery before doing proper cycles it could loose considerable battery life, also it is important to avoid letting it charged at 100% for any extended period of time, avoid discharging it or charging it at over 50C, this also damage slightly the cells, from research it also say that if you only charge li-po batteries to 90-95% and never discharge it under 25-35% it will increase the number of cycles available, considerably. For 100% to 20% you might get 250-300 cycles, but from 90% to 30% you would get 1000s, this apply to all type of lipo...