nobody is talking about the elephant in the room here?
phantoms in walmarts is scary. is the fear justified? maybe not.
why are walmart phantoms scary?
1. it's holiday time. many people who know nothing about drones will get a phantom as a gift. having to at least go to best buy was at least a tech barrier. the fact that it's being sold at walmart has the connotation that anyone should be able to use the product out of the box. obviously this isn't true about everything walmart sells (ehem guns) but in general, many buyers will have no idea as to any FAA regulations involved.
2. walmart caters to a huge, diverse consumer base. good exposure and higher profits for dji, but could be very bad for the professional uav operater, who's P3P or even
P4P looks very similar to the $499 P3S. More people will assume that it's a strictly consumer product, and may be less likely to hire someone to operate one professionally.
look, personally i think it's impossible to stem the tide of technology. but, this kinda thing scares the **** out of anyone making a living, or planning on making a living from uav operation.