I think DJI is ultimately trying to promote a culture of accountability, which is exactly what FAA intended to do with its sUAS registration program.
They are also trying as much as possible to limit irresponsible and unlawful behavior, as they are well aware that every little incident is pushing legislators in the direction of more stringent regulations (e.g. Canada). Regulations that would hurt their sales more than the few customers that will not purchase a DJI product because of these built-in restrictions.
Someone in the previous posts mentioned cars and the fact they are not restricted in the way we use them: this is true, but cars must be registered, must be insured, must have license plates, and operators must be licensed. Moreover, car drivers are inside the vehicle, so there's an element of self-preservation that comes into place: you don't run a red light not only because it's illegal, but because you know you can get hurt. With drones, that element is not there, and that's another incentive to do stupid things.