Not an effect. It's just clicking a point on the scale in the effects box. So that point is at 100% scale. Then move the play point to how ever far you want your effect to last and then click scale to more than 100% to exactly how far you want to zoom in on that clip. I did it backwards though on this one. I started zoomed in some and then zoomed out to where it stayed for the rest of the lapse. But it's done in the effects box. So I guess it is an effect technically. LOL You can do it no prob. Not hard at all.