Better Marketing Tip: Improve Your Website's SEO

N42742

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If you are in the commercial drone business, your website is probably your most important marketing asset. Do you want to bring in new customers? It needs to grab people's attention quickly and provide compelling reasons why they should work with you.

You can spend gobs of money on PPC (pay per click) advertising but the costs must justify the return. PPC advertising is a double-edged sword. Ideally, you want your website to show up in Google searches on the very first page for the most common search terms your customers might enter, without paying for PPC ads.

Google uses various methods to decide whether or not to show your site in the search results. SEO is the art of improving your site's likelihood of being offered up by Google and the other search engines. Google won't tell you exactly how they make that determination, but this much we DO know. These things will improve your SEO:

(1) Include your selected search terms in your website text. Definitely phrase them in various ways and embed them in useful commentary.

(2) Get more backlinks. These are links to your URL included in other reputable websites.

Gold Seal now has a >FREE< benefit for both those offering drone services and those seeking drone service providers. As a drone service provider, you may list your company along with your contact info, website URL, and marketing statement. This does two things for you: (1) It provides a crucial backlink to help boost your website's SEO. (2) It allows customers to find you within your state, sorted by city.

To take advantage of this, go to UAVGroundSchool.com and sign up. There is no charge for this and you do NOT have to use the Gold Seal Ground School training program. Simply sign up, then click the "Drone Pilot Directory" in the top right menu bar.

Good Flying!
 
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Thank you. Very valuable information!
 
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And thanks for the $50 off coupon code.. another very valuable piece of information...

I have a question about gold seal program that I couldn't find on the websites FAQ...
What is the night operations endorsement?

Thanks again.
 

N42742

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The night training portions are in Section 3. They are free to Gold Seal Ground School members. Others may purchase the night training a la carte for just $20.

Here's a message we received about it on Facebook recently:

uav-night-ops.jpg

uav-night-ops
 
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N42742

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Welcome, Quelana. Good to hear that you have been careful in the development of your website. It is a very important asset. Here are some things to consider:

 

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