The purpose of the hashtag slogan is to share and reach social media users for a specific topic or set of topics. The current environment of society is to receive their information in small bursts with minimal effort. This would be a manner to reach those folks through the use of social media to educate, inform, and share our position(s) and hobby. Instagram would allow folks to post images and "tag" them. Follower would immediately see these images in their feed. The same applies to twitter when links are provided to sites and storage locations. This is one of those adapt or die topics. The argument is adapt to current trends or lose your audience access. While I don't think this would "kill" anything for the hobby or topic, it is a way to provide simple access to many people at one time without the negative connotations.