Using this occurrence as an example I think the DJI/Apple pairing is a wonderful fit at least for the consumer. I switched to Apple a few years back and even at the premium price tag it's the fact that their customer service keeps me coming back. Also the Apple care is second to none, I think DJI is trying to copy this with their "DJI Care plan" but I'm very sceptical to purchase it...Not because of the price tag but more that I don't know if I fully trust DJI with coverage. Apple care has saved me thousands of dollars and with almost no down time on broken phones alone, My wife has dropped her phone and broken it several times and Apple's only question is "Would you like a new one or would you like us to repair it". I agree that DJI has a lot to learn when it comes to customer care and I wouldn't say I'm a loyal customer yet as if someone comes out with a better product tomorrow (Yuneec etc) I'll jump ship in no time but if DJI mirrors Apple's customer care model they would certainly keep me coming back even at a higher price tag.