I pretty much followed this path too... I went out and
shot my own photos and videos then used iMovie and Photoshop to make the videos awesome.
For quick presentation, I put up a
Facebook Business Services page and organized my services, photos and demo videos.
Honestly, I feel like photos are a little of a commodity and most people can do it without a lot of issues. SO, I wanted to really shoot some nice promotional videos, as a lot of realtors in our market use social video to market listings.
Show expertise in this area!
Once I had some good looking work and definition of what I offer, I went through my Facebook and invited every real estate agent that has friended me over the past two years marketing their service to me.
THEN, I contacted two young progressive realtors who had recently purchased a boutique agency with about 30 realtors and offered them some freebie video and photos...
They have now put my name out to their realtors that I am the MAN.
I have also started to pick up leads from those other realtors whom I invited to Facebook, as my page has a lot of good examples of solid work.
I have also kept my prices reasonable for my local area as a way to 1) win the business and 2) build relationships. BUT every PayPal invoice has a higher price on it with a discount at the bottom, so that I am not setting the bar too low.
Lastly, when business slows down, I pull up relator.com and start going through listings over $400K in my area and any that do not have aerials, I begin emailing the realtors and offering a "New Client Discount" to get in the door. Normally, a $150 shoot for $50-75, depending upon the potential.
Make sure to ask for reviews on Facebook... 1) they got a deal, so they should support you and 2) it is a built in referral that now you control.
Facebook:
需要安全验证
Website (under development):
dpwarren phototgraphy
I'd love to hear what others have done!