It’s really to bad they couldn’t recover, so much potential lost. In the drone market, we need some real completion. Think about it this way, in the world of computers, IBM was the biggest, richest, market leader for years and years. Their products were excellent, until they realized they were the biggest, richest, etc. Prices went up, innovation slowed, 3rd parties were squeezed out, all bad. At some point a scampi little company called Compaq came along, along with a bunch of other players, that all had decent and sometimes better products, and guess what, prices fell, innovation soared, lots of options came into the market, all good.
So, IBM er DJI could use a little Compaq er name your new Drone company, to come along and give them a bit of a push. Just good business.