Codec

Most site like VIMEO and Youtube re-encode the video you upload to their standards upon upload so it doesn’t much matter. The only thing that does is the resolution - 4K, HD. 4K is best if you have shot in 4K originally.

For streaming on a private network the HEVC codec produces the highest quality for the smallest file size, but may not play on older systems. AVC/h.264 will provide the same quality with 4x the file size and wider compatibility.
 
H.264 720p is my personal go to for upload. Hand-held shoot 1080p, my Phantom 3 advanced gives me access to 2.7 k , looking forward to 4k.
 

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