A question about bitrate

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Feb 22, 2016
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Hi - what sort of bitrate should my video be once I have edited it in FCPX and exported it using H264 assuming video shot in 1080 a 24fps.

I just can't rid this nagging feeling that there is something wrong with my video quality as I am unable to shoot any video with quality I am happy with and once processed with FCPX it looks really crunchy.

Also why is the video I export from FCP always at a different bitrate?
 
My understanding is the bit rate is transmission rate from the bird to the controller.
NOT what is recorded on the SD card.
 

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