There is no air traffic control at a hospital. So FAA regulations would dictate that you'd need to call the "airport" owner. That would most likely be the hospital. Did the person call the hospital? The news story does not mention this. Probably because the person reporting clearly did not know the topic she was reporting about. Do I think the flyer called? Highly doubt it. Personally, I don't call hospitals either. I fly within a 20 miles area of where I'm at right now, I'd be calling 8 hospitals each and every time I flew. I don't see this as practical and pretty much pointless. While it meets the regulation, I don't think this is what the regulation had in mind. Keep in mind, Section 336 applies to all model aircraft. So there would probably be 20 or 30 people calling 8 hospitals every weekend. Then, lets think about it... when it comes to a random helicopter taking off and landing every once in awhile, how would this really make any difference. Keep in mind, we still have the rule of flying within VLOS. So while you are flying you should be able to see a helicopter. You then have the duty to yield right fo way to the helicopter. I see the issue as being these last two things.... not calling the hospital. If I'm near anything like buildings, I do tend to stay within VLOS or very close (I don't follow this so closely when I'm in the middle of no where).
Personally, I think the bigger issue is new media simply not reporting the right information. It makes people think this is an issue.
Want to read a well written article:
Drone discovered on top of LDS temple in Draper; raises questions of airspace rules | KSL.com
That reported knows his stuff. It's well balanced report that is really aimed well at educating people.